The decorative element is based on the Launceston Municipality map and simplified down to simple geometric triangles to create a modern feel whilst still being relevant to the Launceston City Council.
Pages in each of the four sections are labelled in both the top right and top left hand corners. Different lengths help visually identify the sections more quickly and easily when viewing printed versions of the report.
Launceston City Council Annual Report
Although the Council has since rebranded to City of Launceston, the Annual Report needed to be designed under the previous style guide, to reflect the branding that was in place throughout the 2013-14 financial year. We were asked to design a clean and modern report that branched the old brand to the new.