AFL Footy Tipping TVC by Elitivia | Creative Agency - Launceston Tasmania
AFL Footy Tipping TVC by Elitivia | Creative Agency - Launceston Tasmania
Custom Font Design for JMC'S AFL Footy Tipping Campaign by Elitivia | Creative Agency - Launceston Tasmania
AFL Footy Tipping TVC by Elitivia | Creative Agency - Launceston Tasmania
AFL Footy Tipping Website Design & Development by Elitivia | Creative Agency - Launceston Tasmania
Custom Font Design for JMC'S AFL Footy Tipping Campaign by Elitivia | Creative Agency - Launceston Tasmania
AFL Footy Tipping TVC by Elitivia | Creative Agency - Launceston Tasmania
AFL Footy Tipping Newsletter Template by Elitivia | Creative Agency - Launceston Tasmania
AFL Footy Tipping Poster by Elitivia | Creative Agency - Launceston Tasmania


AFL Footy Tipping 2015 Campaign



Client
JMC

Location
Tasmania, Australia

Website
http://jmc.com.au
Project
Description
In this Football Tipping commercial, we wanted to hit with a much darker, edgier feel than what had ever been done in AFL before.

One question that rattled around was how can we use just a simple ball to create raw grittiness through only movement and sound? Can we make it communicate to the right audience if we strip back all the layers that made the great game so familiar?

The football grew into what became a metaphor for a player competing in the struggle towards becoming number one. As they battle the restraints and break free, a new champion is born. A darker, heavier icon is revealed.




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