AFL Footy Tipping 2015 Campaign
DescriptionIn this Football Tipping commercial, we wanted to hit with a much darker, edgier feel than what had ever been done in AFL before.
One question that rattled around was how can we use just a simple ball to create raw grittiness through only movement and sound? Can we make it communicate to the right audience if we strip back all the layers that made the great game so familiar?
The football grew into what became a metaphor for a player competing in the struggle towards becoming number one. As they battle the restraints and break free, a new champion is born. A darker, heavier icon is revealed.